Humor in Business: Laugh & Get Rich

Quotes About The Book

"This is a good way to laugh all the way to better performance and higher profits. LaCroix and Segel are the Penn and Teller of humor in the workplace, except both of them talk."
- Alan Weiss, Ph.D. author, "Million Dollar Consulting"

"Life needs to be lived on the wings of humor, laughter, and mirth. Laugh and Get Rich tells you how to get the discipline of laughter into your business life to make your life the good life, fun life, and happy life."
- Mark Victor Hansen Co-Author #1 Best Seller Chicken Soup for the Soul

"This book will help you to know more, do more, and be more. Read it to learn. Apply it to grow."
- Nido R. Qubein Chairman, Creative Services, Inc., Past President- National Speakers Association

"It's great!"
- Darren's mom

Recently translated into Korean!

Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding "inclusionary humor" and other principles that will become part of your life. Humor, it's not just for advertising anymore!

Learn "HOW TO" strategically use humor to:

Build strong client and employee relationships
Differentiate yourself from the competition in industry
Sell more
Decrease employee turnover

Find out: The Real Stories behind the Laugh & Get Rich Philosophy.

A company that went from zero to $6 million in 6 years
The largest non-affiliated airline in the U.S.
An HR expert who hires with humor
Retailer of the Year Furniture is fun?
A small business built with a porcelain pig?

About Laugh & Get Rich

This collection of tools will serve as a blueprint for business success while you enjoy the process. Humor makes "cents." We are living in a user-friendly, instant gratification, entertain-me-now society that is willing to part with its hard-earned money if the process is made entertaining.

Quality, service, and selection no longer differentiate a business. If you don't have those things you're not even in business anymore. The question is, now, how do we differentiate ourselves so that our businesses can become memorable and a top-of-the-mind resource? The use of humor in business is powerful because it attracts new business and keeps existing customers or clients. And it makes the process enjoyable for our employees.

Good, hard-working, dedicated employees have become an endangered species. Is the Laugh & Get Rich Philosophy the wonder drug for business today? YES!! This book will show you how to make this way of thinking part of your corporate culture.

About the Authors

Rick Segel, Certified Speaking Professional (CSP), a seasoned retailer of 25 years, is an internationally awarded speaker, trainer, and consultant. He has delivered over 1200 presentations and has challenged and delighted audiences in many different industries- from baking to banking, retail to manufacturing, and the corporate world to government. His clients include Shell Oil Company, Dollar Tree Stores, Dillard's, San Francisco International Gift Fair, Sun Microsystems, National Retail Federation, and Iowa Department of Tourism.

Darren LaCroix is a comedian and a nationally known keynote speaker. He is the founder of The Humor Institute, Inc., an organization that teaches professional speakers through its Humor Boot Camp how to "lighten-up" their presentations. He has spoken professionally for Fidelity Investments, State Farm Insurance, and Sheraton. Darren is featured in films, commercials, and training videos for companies such as Konica, Dunkin' Donuts & EMC2 Corporation.

Laugh & Get Rich Table of Contents

Part I WHY HUMOR? ....The Benefits

The human response to humor play and comedy.
The benefits that are derived from using humor

Chapter 1	What Were You Thinking? Why did you pick up this book?
Chapter 2	The Humor Benefit Program 100% coverage with extended care
Chapter 3	Accepting on Behalf of Productivity..... is Humor Gaining acceptance starts at the top
Chapter 4	The Humor is Coming, The Humor is Coming Jump on or get run over!
Chapter 5	Boring Just Doesn't Sell Is your business boring? It doesn't have to be
Chapter 6	The Clown Concept It ain't about red noses & big feet
Chapter 7	When You Humorize You Humanize Business is about human nature
Chapter 8	Associate Your Association Are you associated?

Part II WHY IN BUSINESS?

How does this stuff relate to making money?
Does it belong? When comedy meets capitalism

Chapter 9	Positive Humor vs. Negative Who's the victim?
Chapter 10	Politics , Humor, and the American Way The Pressure Cooker Concept
Chapter 11	Humor Goes Both Ways The pays not great, but it's fun
Chapter 12	The Funsuckers There's one in every office. Who is yours?
Chapter 13	Life and Death Humor From The CEO of Laughter
Chapter 14	To Be Written Make it fun, and it gets done
Chapter 15	The Poppins Principle Humor-based training - The spoonful of sugar
Chapter 16	Our Government Invests in Humor?? Why don't you?
Chapter 17	Sex is Dead Did that get your attention?
Chapter 18	Do I Really Want to Work Here? What do prospective employees see at your company?

Part III TOOLS TO USE

The tools to Laugh & Get Rich. The rules and concepts that can be translated into your every day business life. These tools from the laughter toolbox can turn any ordinary day into an extraordinary day full of profit and fun.

Chapter 19	The Cushioning Concept How to cushion the situation
Chapter 20	Michelle's Rule We do business with people we have fun with.
Chapter 21	The Clown Concept in Action Why can't you look at a clown without smiling?
Chapter 22	Gratzi Kevin? Price deflection - you can have higher prices
Chapter 23	"Please, Please, Call Me Back....It's Important" Be the first to be called back
Chapter 24	The Auntie Factor Inclusionary humor
Chapter 25	The Rule of The Unexpected Surprise!
Chapter 26	Yes, But My Product Is DIFFERENT!!! Seek and ye shall find
Chapter 27	Bathroom Humor... Redefined The captive audience
Chapter 28	Wait Management Lose wait fast! And no diet pills
Chapter 29	The People Picture Principle A picture is worth a thousand dollars
Chapter 30	The Personalized Custom Cartoon Concept Get personal with your potential customers and employees
Chapter 31	Al vs. The Comedian Know thy customer, custom humor is king
Chapter 32	The Humor Detour The power of the impostor
Chapter 33	Oh boy, Another Staff Meeting -If they Snooze, You Lose Untapped talent
Chapter 34	Make Wit Not War! A comedy secret to make presentations interesting
Chapter 35	The 3 Most Powerful Questions Do you have the guts to ask them?
Chapter 36	The Cannoli Principle The sales pitch that gets applause
Chapter 37	Make it the Specialist Just how special are special events?

Part IV PEOPLE THAT USE THE TOOLS

Chapter 38	Are You Having Fun Yet? Rick Segel - Rick Segel and Associates
Chapter 39	The Laughter in the Dough Fitzroy Alexander - CEO, Signature Bread
Chapter 40	... And This Little Piggy Built a Business Rita & Karen - Co-Owners, The Casual Cafe'
Chapter 41	Negotiating Humor Homework Dr. Roger Andersen, President of Adirondack Community College
Chapter 42	The Chairman of the Bored Dave Fitzgerald - Professional Speaker/Comedian
Chapter 43	H-U-M-O-R ... That's How I Spell Relief Sherwin Greenblatt - COO, Bose Corporation
Chapter 44	Interview in the Fridge Bob Wendover - Leadership Resources, Inc.
Chapter 45	Inside the Mind of Entertainment Shopping King Barry Tatelman - Co-owner, Jordan's Furniture
Chapter 46	Zero to $6 Million in 6 Years - Built on a Foundation of Fun Jim Laffey, CEO, Color for Real Estate
Chapter 47	Humor vs. Goliath Paul Stone - CEO, Baldwin & Stone Advertising Agency
Chapter 48	MOCHA HAGoTDI Daniel Wolf - President, Cape Air

Part V PUTTING IT ALL TOGETHER

The summary, the conclusion, our opinion

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